Gently nudge your existing customers into spending more money – with the remarkable power & laser-targeting of newsletters.
If there’s a better way to maximise your sales than contacting old customers, I don’t know what it is.
Your old customers know you, and if you’re doing things right, they like you and trust you. If you keep in contact with them, they’re likely to buy from you again.
The majority of businesses pump way more time and money into acquiring new customers than they do nurturing their old ones.
Yet previous customers are the low-hanging fruit foolish businesses overlook at their peril.
The best people to sell to are those who have previously bought from you. (Assuming you provide them with quality. If you don’t, I can’t help you.)
Your previous customers have already raised their hands and revealed themselves as your market. If you already have their email address and permission to send them marketing-related messages, it’s frankly rude not to contact them.
A newsletter is a deadly-effective way to showcase new products and services, and to educate your customers how to use your products. Not only that – you can use newsletters to explore the market, and see what else your customer-base responds to.
You can use newsletters to establish yourself as a thought-leader or position yourself as a top brand.
Best of all, newsletters can sell without feeling sales-y. An information-rich newsletter subtly moves your readers towards action without piling on the pressure.
All of this means a newsletter could increase your sales for a fraction of the cost of advertising for new customers. In addition, you will increase the life-time value of all your customers – and when a customer has a higher life-time value, you can afford to outspend your competitors on advertising.
A regular newsletter is one of the most cost-effective ways to get more sales. So if you don’t have time to write your own material for a weekly newsletter, get in touch.